It usually starts with a “two-way” monologue.
- How long is the advert?
- 30 seconds
- Not 60?
- No. Got to be short and sweet.
- Depends on the story, remember?
- So you want me to crawl like a snail on a violin?
- Why not?
- This is an advert, not a “Cleopatra” sequel, damn it.
- You blink and it’s gone.
- The lady is boss
- Which lady?
- Pace. She calls the shots!
- How many you reckon?
- Storyboard first. We also need a storyline
- Then what?
- I’m seeing the story now.
- Think message.
- Think credit card.
- Think young, smart people.
- ATM machines?
- Na. Give it a twist.
- Chubby Checker?!
- Na. Get a slim celeb. A couple. They fall in love in a coded location they can’t afford. Maybe he’s a broke guy. She needs something, urgently. It’s the middle of nowhere. Luckily, his wonder card saves the day.
- A great happy ending.
- Cheers! 😘